Writing Learning Objectives
Animated Explainer Video
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Tools: Biteable, Camtasia, Canva
Time in development: 10 hours
My role: script, storyboard, voiceover, development
Client: IDOL Courses Academy
FICTIONAL CASE STUDY
Context: The IDOL Courses Academy is a training programme helping professionals transition into the field of Instructional Design and Online Learning development.
Challenges: Learners in the Academy understood the importance of writing effective learning objectives, but got confused about the difference between learning and performance objectives and weren't sure what to share with the learners.
Solutions: The 9-minute long video starts with a specific performance goal and guides the viewers through selecting performance, learning and focusing adjectives. Through the examples, the video introduces some guide rules and highlights common misconceptions.
Results: The learners commented on how the video finally brought clarity with examples of what to avoid. The client was very complimentary on the thoroughness of the content and the professional editing.
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